Mainly because you trust the opinion of your friends and network more than any journalist’s or expert’s advice not to mention ads and brands themselves! Besides, this buzz has the advantage of being much more cost effective than traditional advertising. It is much more efficient than anything else. We believe that one of the best mediums to carry and diffuse information is people. This is part of our crowd-sourcing strategy. Is participation the key to identification with a brand or a product? What does the playful dimension add to this involvement? The Dior pinball, Thierry Mugler’s “Dream Machine”, among others-these campaigns consist of interactive games. It was so unusual and audacious, when you think of it, for a brand like Dior to campaign under the song of a pinball! At the end, it got the highest congratulations from top executives and Bernard Arnault himself, and we’ve counted more than 110,000 views on YouTube since it launched on the site in October 2011. The music, a re-mix of classical Mozart, is part of the color of the atmosphere we have tried to put in it. That was it! Then we embedded and quoted all the codes of Dior, like the medallion chair which is the starting point of the game.
![aldente web design aldente web design](https://www.adbw.ch/fileadmin/UserFiles/01_Home/Kunden/srg-bw.png)
Someone in the agency was singing this song “Comme une boule de flipper” (like a bullet in a pinball). We were trying hard to find the twist that would make it. The brief was to conceive a campaign illustrating the spirit of Dior’s jewelry through this particular semi-precious necklace. We spend a long time researching the history of the brands.Ī good illustration of our creative process and methods is the pinball we invented for Dior‘s “Mise en Dior” necklace.
![aldente web design aldente web design](https://i.pinimg.com/originals/e4/d3/62/e4d362daad6d11bcb379f64a8ed7e19f.jpg)
We provide a monthly report on digital and social trends to our clients, but this comes along with a deep comprehension of the identity of the brands we are in charge of. Our goal is to catch currents and trends. We try to reset long-established brands in their tendencies. We provide global campaigns for our clients by telling stories through various media, written or digital, and by taking advantage of the wide range of technologies we now have at hand. We work on positioning, branding and innovative campaigns. Tell us more about the agency, the team and methods. We sold about 20,000 pieces within six months at places like Colette in Paris. This campaign “Aldentelacrise” was met with great success. The authors of the best motto earned €100 rewards and we printed them on T-shirts. We launched a call for a motto making fun of the crisis. We can also show what we are capable of, such as what we did in 2009, when the economic crisis hit all of us in the field of advertising and communication. We are thinking of making a special sauce from the house! Another way to communicate about ourselves is to organize pasta parties. Our motto is: be on time at the right place with the right message to the right target.
![aldente web design aldente web design](https://designaldente.nl/webdesignbureau/images/webdesign-Accountantbureau1.jpg)
The whole has to be inter-connected.Īs for our website, we are at the service of our clients, and as such, we have to be able to understand and promote their identity, and therefore our own identity must be sober and transparent. An institutional website must be the relay station of the expression of a brand through a wide range of various media. You must use networks and let the messages circulate. The proper places to be for advertising is to fish were the fish are: on the Web, on Facebook, on blogs, on YouTube. We advise our clients not to focus on this. Yet the website has no interactivity, no links, just plain text—is that part of the Al Dente mystique?Ī website is not where things happen! We don’t believe that institutional, dedicated main websites are the places to be anymore. Your campaigns are all so visually gripping.